A Company that sells a Products or Services is technically called as Business. Today, a business analyze and perform various Marketing activities to reach the potential Customers, while the Sales department strive to convert the leads generated from Marketing activities into potential Customers.
A Business that has years of experience in the field can be technically called as Brand. To retain the Brand, Business toil tirelessly to provide the best support to their long-term Customers as well as new Customers. Apart from Print media, Television, Mobile Phones play a significant role in Customer Management Life Cycle of a Business.
\In olden days, a Business contact the Customers via email, text message or calls to transfer the business related information efficiently. With the advancement of technology, existence of Mobile Apps helps a Business to stay in touch the Customers.
Facts about Smartphone:
- People are spending their digital time on Smartphone than any other media.
- 80% time spend on Smart phones is spent through Mobile Apps.
- Mobile Apps provide rich user experience which Responsive Websites fail to provide.
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Importance of Mobile App Development for a Business |
Why Mobile Apps are important for a Business?
Visible to Customers, all time
Today, most the people spend Time on Mobile Devices to search for information, play games or to complete the tasks like SMS, Phone Call, Email, etc. Hence, if you possess a Mobile App, Customers may come across your Business updates frequently. And it takes less than 5 minutes to install a Mobile Application to perform the desired activity.
Builds Direct Marketing Channel
Mobile Apps have various functionalities to provide General information, bookings, search options, notifications, user accounts management and much more. The Information, you would like to offer, including Deals and discounts will be at their Fingertips shortly.
Builds Customer Loyalty
Mobile Applications let a business to have a direct connectivity with their Customers. This proximity builds a association between your business and the customers that evolves to brand reliability.
Why Business Apps are important for Customers?
- It is flexible for Customers access to your online store to buy your products securely with one tap.
- Customers will receive Notifications about latest Mobile App Updates, events, new arrivals, offers, etc.
- One can schedule the appointments in few minutes and access the Contact information efficiently.
Benefits of Mobile Apps for a Business:
- Emphasize your brand
- Augment sales online
- Boost an exposure across mobile devices
- Connect you with active consumers
- Build a database of prospects/clients
Related Links: Mobile Application Development Company in India