Monday, May 28, 2018

Importance of Mobile Apps for Business



A Company that sells a Products or Services is technically called as Business.  Today, a business analyze and perform various Marketing activities to reach the potential Customers, while the Sales department strive to convert the leads generated from Marketing activities into  potential Customers. 

A Business that has years of experience in the field can be technically called as Brand. To retain the Brand, Business toil tirelessly to provide the best support to their long-term Customers as well as new Customers. Apart from Print media, Television, Mobile Phones play a significant role in Customer Management Life Cycle of a Business.  

\In olden days, a Business contact the Customers via email, text message or calls to transfer the business related information efficiently.  With the advancement of technology, existence of Mobile Apps helps a Business to stay in touch the Customers.

Facts about Smartphone:


  • People are spending their digital time on Smartphone than any other media.
  • 80% time spend on Smart phones is spent through Mobile Apps.
  • Mobile Apps provide rich user experience which Responsive Websites fail to provide.
Importance of Mobile App Development for a Business


Why Mobile Apps are important for a Business?


Visible to Customers, all time


Today, most the people spend Time on Mobile Devices to search for information, play games or to complete the tasks like SMS, Phone Call, Email, etc. Hence, if you possess a Mobile App, Customers may come across your Business updates frequently. And it takes less than 5 minutes to install a Mobile Application to perform the desired activity.


Builds Direct Marketing Channel


Mobile Apps have various functionalities to provide General information, bookings, search options, notifications, user accounts management and much more. The Information, you would like to offer, including Deals and discounts will be at their Fingertips shortly.


Builds Customer Loyalty


Mobile Applications let a business to have a direct connectivity with their Customers. This proximity builds a association between your business and the customers that evolves to brand reliability.  

Why Business Apps are important for Customers?


  • It is flexible for Customers access to your online store to buy your products securely with one tap.
  • Customers will receive Notifications about latest Mobile App Updates, events, new arrivals, offers, etc.
  • One can schedule the appointments in few minutes and access the Contact information efficiently.


Benefits of Mobile Apps for a Business:


  • Emphasize your brand
  • Augment sales online
  • Boost an exposure across mobile devices
  • Connect you with active consumers
  • Build a database of prospects/clients





Thursday, May 24, 2018

Importance of Mobile Applications



If I am not wrong, Mobile Phones are the backbone of effective communication. In earlier days, people make a call, send text messages, set alarms and play games with a Cellular Phone. Later, with the advancement of Technology, Smart Phones came into existence. Smartphone is a Mobile Phone that performs multiple functions of a computer, usually having a Touchscreen UI, GPS, Bluetooth, Internet access alongside Mobile Operating System to run various Mobile Applications.

Windows or Linux Operating System control your laptops or personal computers to perform various Commands. In the same way, Mobile OS is a collection of Software application on which other Mobile applications can run on a Smartphone or a tab. Basically, these kind of Mobile OS are designed precisely to run on Mobile phones, Tablets, Notebooks, PDA’s, Smart watches and other hand held devices. Among 9 Mobile Operating System, myriad of people around the world prefer Android Operating System and iOS.

Mobile App developers in India

Mobile Applications are a list of Application Software that runs on a Smartphone to perform a specific task to the Mobile user under Mobile OS. Few user oriented Mobile Applications are Calculator, Alarm, Messaging, Email, etc. With the help of cutting-edge Technologies, Mobile Application Developers design and implement Mobile Applications in such a way that it performs the desired Task to the users.

Today, every Business has its own Mobile App to deliver the quality support to its customers. A Business with a mobile application is more likely to prefer, be it buying a Product or utilizing a Service.
“Of Course!! A Business with a Mobile App is like a cake-walk!! One tap is sufficient to receive and send the essential information.”
There are innumerable of Mobile App Development Companies in India that deliver a user-friendly, scalable and efficient Mobile Applications, taking needs of Mobile users into an account. Mobile Apps can be developed based on two major Mobile OS, they are: Android OS and iPhone OS.
Every Mobile Application Company in India will have a creative team of Mobile Application Developers who are qualified in developing Android Applications as well as iOS Applications, with an X-ray eye on trending Mobile OS version updates.

After the completion of a Mobile App, it is tested with an intention of analyzing its performance. At once, a Mobile App is added to Google Play or Apple store, Mobile Application Experts recommend App Store Optimization- an App Marketing strategy to stay on top of App store and get good amount of Installs.

How to choose a right Mobile App Development Company?
  •          Pen down your Business needs
  •          Know the difference between a Freelancers and Mobile Application Development Company.
  •          Research on Mobile App developers in your locale.
  •          Checkout the Past experience and Company profile.
  •          Analyse a Company’s Technical expertise, updates on latest Technologies.
  •          Ask!! References are the proof of accomplishments.

Thanks for reading this article, hit like and do share, if my Article is informational. My Next article is about Importance of Mobile Apps for a Business.


KAPTAS Technologies

KAPTAS Technologies is the renowned Mobile Application Development Company located in Coimbatore district of Tamil Nadu. KAPTAS has the ...